What's In It For them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They WantWhen everyone around you is asking What's in it for me?, Joe Polish "the most connected person on the planet" offers one simple question to change the conversation. There's no shortage of networking and entrepreneurship advice in books and on social media in today's world but it's harder than ever to know what's authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and