"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differentlyintegrating touch, taste, smell, sight, and soundwith startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six step